Are you unsure of where to focus your energy when it comes to marketing on Instagram? Should you be creating content for your Instagram Stories or focusing on creating captivating posts for your Feed? Planning and strategizing can be difficult, especially if you’re trying to gain more followers and build a brand.
As an online platform, Instagram is a great way for businesses and entrepreneurs to get their products out into the world and gain more followers on Instagram. With two different places to post content, the News Feed and the Stories feature, it can quickly become overwhelming trying to make sure you’re creating engaging content in both places.
When it comes to leveraging your social presence on Instagram, understanding the difference between each of these features is key. It’s important that your brand has a clear plan of attack, as they can each offer unique benefits while helping increase engagement with potential customers. In this article, we’ll discuss the differences between posting on the Feed and sharing Stories and how best to utilize them in building a brand on Instagram.
Understand the Difference Between Stories & Feed
Before you can start deciding where to focus your time and resources, it’s important to understand the differences between Stories and Feed. Both offer unique opportunities for brands to communicate effectively with followers, but it’s important to remember that Stories tend to be more casual while posts appear in your profile Feed.
Decide What Content You Want to Share
Once you have an understanding of each feature’s individual capabilities, decide what type of content will best reflect and represent your brand or product on Instagram. Think about what makes the biggest impact when reaching potential followers or customers and determine which feature best suits that message. For example, if you’re sharing a tutorial video, then Stories may be a better option since it’s time-sensitive material that won’t necessarily apply after 24 hours have passed.
Create Quality Content for Both Feed & Stories
To truly maximize visibility, creating quality content for both is essential since each area offers different benefits that can draw in new followers or retain current ones interested in staying up-to-date with what you have to offer from day-to-day operations or the latest product releases. Each post should be tailored specifically for either Story or Feed, depending on what type of messaging you want viewers or followers to take away after viewing them.
Include Relevant Hashtags & Track Analytics
Regardless of which post format you select (Stories vs Feed), make sure relevant hashtags are used when sharing each piece of content, as they help categorize related posts together while making it easier for users who may be searching topics directly related to your account topic at any given period in time. Additionally, track analytics such as engagement levels over a period of time.
Monitor Your Posts Through Scheduling Tools
Managing all aspects associated with a successful digital marketing campaign over social networks can seem daunting sometimes, especially when having ensured timely publishing. That said, leveraging scheduling tools across both features (e.g, story planner) helps streamline tasks that might otherwise become overwhelming from an operational standpoint.